! It was like,I dont even have to be here.", TOM CRUISE DEEPFAKES ON TIKTOK POINT TO MORE SERIOUS PROBLEMS WITH REALISTIC PHONY VIDEOS, Reeves has deep concerns about the deepfake technology. Lays has always been there for the two movie stars, no matter if they were on a road trip or getting kidnapped. Crunch: How crisp are the chips when you bite down on them? Theyre actively seeking a way around you, because artists are tricky. Future US, Inc. Full 7th Floor, 130 West 42nd Street, Since the two actors havent been in a film together since Knocked Up in 2007, their promo fit perfectly into the theme. In a 60-second big game ad, actors Seth Rogen and Paul Rudd reminisce over a bag of chips just before Rogen marries a ghoul named Janet. Destination Wedding hits theaters August 31. You created a charming dynamic through Rudd and Rogen's awesome buddy chemistry. Reeves vividly explained to James Corden the process of filming the commercial during the three-day shoot and having to pretend it was hot out, even though it was winter. Visit our corporate site (opens in new tab). Who is in the Lays Super Bowl commercial? atop a motorcycle. A few months ago, Reeves confirmed to MTV that a long-gestating sequel to the classic films "Bill and Ted's Excellent Adventure" and "Bill and Ted's Bogus Journey" is on its way, with a draft of a screenplay nearly finished. Spoiler alert; Keanu loses the race. Keep Us Alive Be Patreon. New York, So, I had to play a cyclist, whos a young kid, my father is my coach, its a big race, he said while on The Late Late Show with James Corden Monday night. ", And in the actor's classic surfer-guy speech, he replies, "My daaaad.". Theres so much data on behaviors now, he continued. It was revealed in the interview that "The Matrix" star has a clause in his contract saying that his performances cannot be manipulated without his approval. In an interview on the making of the commercial, Martin Shewchuck, the creative director for the commercial, recalled being impressed by Reeves' energy during the shooting of the commercial apparently, Reeves' role was only meant to be "3 or 4 seconds" of the 30-second ad, but the shots turned out so well that they ended up turning into the entire commercial (via YouTube). Thats scary. But we caught you, makers of "can't eat just one" potato chips, in a moment that was as unbelievable as those undead bridesmaids. It was hitting marks, we had to improv some scenes. Titled Golden Memories, the new commercial finds Paul Rudd and Seth Rogen reminiscing about their life-long friendship together, adventures that seem to have always included Lays potato chips in one way or another. In visual No. It's even had ads in the Super Bowl, which many consider the height of television advertising. Sign up to track 41 nationally aired TV ad campaigns for Anna Kendrick. This Coca-Cola ad from 1983 did Keanu dirty. His "The Matrix" costar, Carrie-Anne Moss, described Reeves in a cover story with Esquire as someone with a rare work ethic. When you purchase through links on our site, we may earn an affiliate commission. Saltiness: Are the chips properly seasoned? Kendrick at the 2016 Cannes Film Festival. We are grateful for the accurate representation of Deepcake's perspective on the importance of individuals maintaining control over their image in the article by Abbey White. All rights reserved. Seth Rogen always has a way of looking at things with humor (even an Adele concert experience). The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as it's celebrity spokesperson. "Please know that Bruce has no partnership or agreement with this Deepcake company," Williss agent said in a statement to the BBC at the time. Naturally, "everyone" includes one YouTube user who remarked, "You can tell it's a fake bag when Paul's reaching in. Humans are messy., The John Wick star said hes interested in seeing how humans deal with these technologies like AI chat bots and deepfake tech. Seth Rogen RELATED VIDEO: Keanu Reeves on Becoming John Wick: I Just Automatically Scan Rooms. As "Jeopardy" phenom Ken Jennings writes for Woot!, "Chips are labeled and sold by weight, not volume." Website-building service Squarespaces latest Super Bowl effort featuresKeanuReeves performing a death-defying maneuver on a motorcycle. The commercial, which was filmed in Reeves' hometown of Toronto, aired in 1987. The CW's Gotham Knights Just Cast A Horror Legend As The Dude Who Killed Batman's Parents, After Pleading To TikTok For Months, Karen Gillan Finally Got Her Handle And Was Verified, And Her Reaction Was Priceless, Star Trek 4 Remains Stuck In Development Hell, But Apparently J.J. Abrams Is Optimistic About Its Chances, Only Murders Martin Short Swapped Seats So 7-Year-Old Could Sit With Her Dad. Why do lays have more air than chips in it? Theyre having such cultural, sociological impacts, and the species is being studied. However, Willis representatives denied those claims. To make the special chips, Lay's traveled to different NFL teams' home fields to gather dirt, then mixed it with the dirt the potatoes would be grown in. In an interview on "The Late Late Show with James Corden," Keanu Reeves not only admits to making a Coca-Cola commercial in the '80s when he was starting out, he enthusiasticallyrecounts the experience and describes specific details. By using iSpot.tv, you accept our, Squarespace Super Bowl 2018 TV Spot, 'Make It Happen' Ft. Keanu Reeves, DIRECTV Cinema TV Spot, 'The SpongeBob Movie: Sponge on the Run', Streamlight TV Spot, 'Sportsman Channel: Guns of John Wick', Stand for the Arts TV Spot, 'X Artists' Books' Featuring Keanu Reeves, Arch Motorcycle Company KRGT-1 TV Spot, 'Build' Featuring Keanu Reeves. ", The Big Lie The Lay's Super Bowl Commercial Tried To Get Away With, reach halfway down the bag just to get a chip, Lay's also released two teasers for its Super Bowl commercial, Lay's "Golden Memories" Super Bowl commercial. Technologies are finding places in our education, in our medicine, in our entertainment, in our politics, and how we war and how we work.. 'John Wick' actor praised for respect of personal space; Raymond Arroyo breaks down his 'Friday Follies.'. In an unearthed advertisement from a time long before DVR and Hulu, a 16-year-old Reeves strapped on his helmet, put on a pair of bike shorts for a bike race in which an ice cold Coke was his reward for finishing the race in second place. Share this Page : Follow Us : . Even if the bag was brand-new, he'd have to reach halfway down the bag just to get a chip." Photos, videos, news, gossip, and more. Seth Rogen, who has a long history of working with Rudd, recently appeared in a hilarious Super Bowl commercial with the Clueless actor and admits he totally knows that he looks like Rudds older uncle now. The film follows two people who meet on their way to a wedding while realizing neither of them wants to be there. Before major parts in movies like "Parenthood" and "Bill & Ted's Excellent Adventure" came along, a young Reeves was taking roles wherever he could, and some of those were commercials (via IMDb). For Reeves, another company being able to control an artists likeness or material is scary., Whats frustrating about that is you lose your agency. In the past 30 days, commercials featuring Keanu Reeves have had 31,054 airings. While writing Im also raising a chaotic toddler, who may or may not have picked up personality traits from watching one too many episodes of Trailer Park Boys. Cyberpunk 2077 | New Commercial Starring Keanu Reeves | Seize the Day | PS5/X Box Series X 4K ReadyAbout the game:Cyberpunk 2077 is an open-world, action-adv. The . (Jerod Harris/Getty Images for Lionsgate). The 53-year-old sticks his hand in the fire to adjust a log, unfazed as his hand briefly catches fire. This site uses cookies to provide you with a great user experience. 2023 BuzzFeed, Inc. All rights reserved. But the real emotion of the 30 second commercial comes when another competitor asks a worn out Reeves, "Who's your coach? Deepcake, which claims to provide A-list actors with the ability to include their likeness in marketing campaigns without having to physically appear for it, told The Hollywood Reporter that Willis is the sole owner of his digital-likeness rights, which cannot be sold. All rights reserved. Keanu Reeves isnt a fan of the new "deepfake" trend. CLICK HERE TO SIGN UP FOR THE ENTERTAINMENT NEWSLETTER, The hyperrealistic image of Bruce Willis is actually a deepfake created by a Russian company using artificial neural networks. Put them on the internet., Get weekly rundowns straight to your inbox, A daily briefing on what matters in the music industry. Keanu Reeves is proud of his roots. The John Wick star took some time ahead of filming the third film of the franchise to work on a Super Bowl ad campaign with Squarespace. In an appearance on Jimmy Kimmel Live!, the Canada native talked about filming the Lays Super Bowl commercial with his friend and having the realization that he looks like his senior. Before the clarification, there was speculation that Willis would continue "acting" through deepfakes after revealing he suffers from aphasia, whichimpairs his cognitive abilities. Market data provided by Factset. In short, his graying hair suits him, so he really has nothing to worry about there. ", He continued, "Its going to be interesting to see how humans deal with these technologies. You reminded fans of your various flavors. But his dad is still proud. He's a great person who has done so much good in . (Deepcake via Reuters). Released courtesy of IMAX, beloved A-lister Keanu Reeves returns as the unstoppable hitman as he stands, gun in hand, in front of the Eiffel Tower and readies himself to take on the High Table. Okay, Lay's Potato Chips, we see what you did there. The studio's co-founder, Marchin Iwiski, even apologized for the state of the game, saying in a video "The console version of Cyberpunk 2077 did not meet the quality standard we wanted it to . You inserted some funny, highly cinematic throwbacks to things that never happened. Seth Rogen and Paul Rudd are comedy gold Fans loved the Lays ad and its teaser videos, too. Corden looked shocked, and asked, You shaved your legs for this commercial? to which Reeves replied, Yeah! While Today characterized the study as "non-scientific," if we assume that figure is close enough, it would mean Rudd and Rogen would probably have to reach not quite halfway down before landing on a handful of chips. :Vote, Quavo Gives an International Womens Day Shoutout to His Mama and CardiB, Pentatonix Drop Video for New Rules and Are You That SomebodyMashup. , unfazed as his hand briefly catches fire replies, `` Its going to be.! Bag was brand-new, he replies, `` who 's your coach movie stars, matter! 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